Monday, February 16, 2009

Step 8 - Listener Feedback

TLG Radio is Wide Open to feedback from its audience.

The station will have an Online Form listeners can fill out to outline their ideas for improving the station and its programming, with the forms being periodically reviewed by the station's administrative staff, to be passed along to station Hosts.

New shows. New features. Radio events. CSA's (Community Service Announcements).
The station aims to grow and change right along with the audience it serves.

"The only thing that ever stays the same, is that everything will always change."

Sunday, February 15, 2009

Step 7 - TLG Slogans

Potential Slogan 1 : "All Educational. All The Time."

Potential Slogan 2 : "When One Understands A Thing, One Does Not Fear A Thing."

Potential Slogan 3 : "A Well Educated Population Is Empowered To Make Well Educated Decisions."

Potential Slogan 4 : "Ignorance Leads To Fear. Fear Leads To Anger. Anger Leads To Hate. Hate Leads To Suffering. The Remedy For Ignorance Is Education. The Key To Education Is Feeling Welcomed To Education By They Who Educate."

Potential Slogan 5 : "If You Have A Thirsting Curiosity, We Have The Knowledge To Slake It."

Potential Slogan 6 : "When A Person Feels Welcomed To Learning, There Is Nothing They Cannot Learn."

Step 6 - Radio Host Volunteering and Description

The goal of TLG Radio would be to pay Program Hosts well for their services.
At the beginning of the station's life, however, depending on the station's income stream, Hosts could be asked if they would like to volunteer their time and talents until such a time that the station became economically self sustaining.

Depending on how the station's format was crystallized, Hosts might only be on the air for an hour or two a day, a few days a week.
It would be almost a guaranteed thing that Hosts would have plenty of time during the day and the week to maintain a full time job.
Participation in the station could almost be viewed as a hobby.

The entire purpose of TLG Radio is the education and elucidation of the station's listeners, and, boldly stated, is a noble and selfless mandate.
Hosts, volunteering their time to aiding in the station's growth could feel very proud that they were contributing to an institution which was providing a public service of absolute magnanimity.
And as soon as the station had the financial resources, Hosts could rest assured they would be compensated very well for their efforts.

The TLG Radio Host

The TLG Radio Host is a passionate individual.
They are so enthusiastic about their subject the audience can feel their energy through the airwaves.

The TLG Radio Host is fantastically eager to share their knowledge with others.
That is why they become a TLG Radio Host, because they want to share what they know with others so badly.
People cannot help but respond to this incredible desire to give knowledge but by learning and absorbing what the host has to offer.

Human beings are just made that way.
When we feel that someone truly wants to share their knowledge with us, we cannot help but openly learn what is offered.

Step 5 - Revenue

TLG Radio would get its Revenue from both Advertising and Government Funding.

Everyday Living programming would be supported by revenue from Advertising.

Advertisers would love the station's format.
Simply put they would always have their target audience plainly in sight.
The station's structure lends itself seamlessly to advertising revenue.
  • Want to advertise knives? Into the Cooking section the ad goes where scores of cooks and home-cooks are listening in about recipes and thinking about new knives to get.
  • Want to advertise cars? Where else is better than in the Automobile section where the host is talking about the newest Ford Focus, or the latest Toyota Camry. The audience is right there and they're in the mood to think about cars. Perfect.
  • Want to advertise laptops? People who love computer technology, or are seeking computer advice are listening to the computer hour show, and are the exact audience who will likely be buying computer hardware in the near future.
Big Picture programming would be funded by Government Support.

The Mandate of Big Picture programming is to facilitate the education and comprehension of the public to the goal of further improving people's lives.
Ignorance dispels Fear which leads to a more peaceful and tolerant society.
The participation of the Government in supporting TLG Radio's Big Picture programming would be a tax funded contribution to the enhancement of the minds of the members of society.

Step 4 - The Format

TLG Radio will feature continuous, 24 hour a day, programming dedicated to empowering the station's listeners.

The station's programming will be of the Talk-Radio format with each program featuring its own passionate host.

The station will provide programming on all areas of life, including Everyday Living programming like :
  • Beauty : Focusing on advice and answering questions about just looking good.
  • Computers and Electronics : Programming focusing principally on computers while also touching upon other Electronic devices (i.e : Cell Phones. Video Games. Flat-Screen TV's). Advice on Computer Hardware and Software. Troubleshooting tips. Answering questions. News.
  • Cooking and Nutrition : Wondering what to make for dinner? Need some advice on purchasing Stainless Steel cookware? Wondering what role Vitamin B12 plays in the body and about its natural sources? Tune into this program.
  • Gardening and Landscaping : Extremely popular topic for homeowners, this show would feature a host who was passionate about the outside of the home.
  • Cars : An integral part of modern society. This show would feature news and reviews about makes and models. New technology (particularly "Green" vehicles). Advice on repairs and maintenance and, of course, open-lines for answering questions.
  • Health and Fitness : This program would focus on physiological health, illness, medication, alternative medicine, and, fitness, weight-training, cardiovascular exercise, supplementation. Advice and answering questions.
  • Interior Decorating & Renovation : For all those fans of shows like Debbie Travis' Facelift, Holmes On Homes, and other Home Renovation TV shows; now the tips and tricks of beautifying one's little castle can be tuned into while driving the car, at work, and going for a jog.
Also more esoteric, Big Picture, programming, like :
  • Politics : At this stage of evolution, humanity still employs the governing of social order and resources by the few. With this in mind, it is vitally important that everyone understand the models and mechanisms being used to govern them. This programming would explore politics in real time and delve into explanations of political schools of thought for further elaboration of the happenings in the real world.
  • Economy : Right now in 2009, the world's economy is reeling but nearly everyone has not the slightest understanding as to why. This programming would explore the various Economic models employed globally and explore the causes of economic downturns.
  • History : "Those who do not know history, are bound to repeat it." (Kahlil Gibran) This program would be essential for all listeners, who in today's world are now part of a Global Villag. The programming would explore the entirety of history and how old human patterns persist through the centuries, until education and understanding amend them.
  • Science : “The progress of science is the discovery at each step of a new order which gives unity to what had seemed unlike.” (Jacob Bronkowski) It is absolutely essential that absolutely everyone have an understanding of scientific theory and research. The Art of Science surrounds and influences every aspect of modern life. This programming would explore and explain material from every branch of science, for the elucidation of the listeners.
As per the Talk-Radio format, all the station's programs will feature the Call-In segment.
The implementation of Call-In's will be up to the discretion of the show's Host.
Sometimes Call-In's will be incorporated throughout the show, other times the end of the show will be dedicated to the Host taking the calls of listeners.
The purpose of TLG Radio is for listeners to learn and grow; to this end, the passive reception of information via listening is vitally important, as to, is the active participation of the listener through vocally expressing their thoughts and questions and receiving individually tailored responses, dependent, of course, on the time available to the program and Host.

Further, depending entirely on the interest of the Host, ongoing interaction via the Internet-Provided tools of Email and Online Forums, could also be provided by the station to facilitate continued discussions sparked by the show.

TLG Radio hosts will be given creative freedom to design their programs.
TLG Radio believes that people are at their best and happiest when they are free to express themselves according to their passions.
TLG Radio believes that being happy is fundamental to human health and well-being and creative freedom is integral to this.

Step 3 - Vision

TLG Radio wants to become a fundamental part of the Media Landscape by filling in a vitally important (and severely underemphasized) niche in everyone's life : the need to ask life questions and seek life guidance, and subsequently, to get life answers and receive life guidance.

TLG Radio believes that everyone is an Intellectual.
TLG Radio aims to show that people can be Intellectuals when they are provided with information in an abundant and accessible form.

Step 2 - Mandate

The purpose of TLG Radio is to educate the public, on all subjects, in order to continue the cultivation of society, adhering to the belief that education removes fear, thus removing anger, thus removing hatred, thus removing suffering, thus fostering a healthier, happier species.

Step 1 - Mission Statement

The purpose of TLG Radio is to educate and empower everyone through the universally accessible medium of radio.