Step 5 - Revenue

TLG Radio would get its Revenue from both Advertising and Government Funding.

Everyday Living programming would be supported by revenue from Advertising.

Advertisers would love the station's format.
Simply put they would always have their target audience plainly in sight.
The station's structure lends itself seamlessly to advertising revenue.

• Want to advertise knives? Into the Cooking section the ad goes where scores of cooks and home-cooks are listening in about recipes and thinking about new knives to get.

• Want to advertise cars? Where else is better than in the Automobile section where the host is talking about the newest Ford Focus, or the latest Toyota Camry. The audience is right there and they're in the mood to think about cars. Perfect.

• Want to advertise laptops? People who love computer technology, or are seeking computer advice are listening to the computer hour show, and are the exact audience who will likely be buying computer hardware in the near future.

Big Picture programming would be funded by Government Support.

The Mandate of Big Picture programming is to facilitate the education and comprehension of the public to the goal of further improving people's lives.
Ignorance dispels Fear which leads to a more peaceful and tolerant society.
The participation of the Government in supporting TLG Radio's Big Picture programming would be a tax funded contribution to the enhancement of the minds of the members of society.